Any successful SEO expert will tell you that online marketing campaign targeted with right keyword selection is the secret to get higher click through rates (CTR). But many people get confused with the connection in these.
Whether you run an SEO campaign or invest in Pay Per Click (PPC) ads, right keyword selection is fundamental requirement for successful online marketing. It is not just to get higher page ranking or more views, but also to get improved CTR.
But the question is how?
What is main objective of a PPC campaign?
To direct towards your website and offer them what they are looking for. Do you think audience will stay on your website, if they don’t find anything related to the campaign?Definitely not!!
Once you have selected right keyword for the website, get an optimized landing page with strong call-to-action button and other details. It also increases your return on investment (ROI). SEO consultants in Rajkot perfectly understand this and design SEO plan while keeping all these things in mind. They perform extensive keyword research for the clients and help them find right keywords for their business.
Search volume is not the only factor to consider while selecting keywords, which many online marketers misunderstand. Other important factors include:
• Tendency of search volume: temporary or permanent
• Region from where the searches coming
• Conversion rate of the searches you selected
• Focus of the searches: product or information
• Relevance of the searches to your product
Selection of keywords plays a vital role in website ranking and bid rates in PPC campaigns. Besides keywords, proper title tags, Meta description, image description & alt tags, URL structure and brand recognition are some other factors having direct impact on the success of SEO campaigns and CTR. Not just the SEO companies, but PPC management companies in Jalandhar also take care of these factors in their paid ad campaigns to help clients get maximum benefit.
Testing
Don’t just relax after designing an attractive ad copy. Testing is the push for improvements in the keywords, landing page and ad copy. It enable you optimize the campaign as per client requirements as well as for Google.
Whether you run an SEO campaign or invest in Pay Per Click (PPC) ads, right keyword selection is fundamental requirement for successful online marketing. It is not just to get higher page ranking or more views, but also to get improved CTR.
But the question is how?
What is main objective of a PPC campaign?
To direct towards your website and offer them what they are looking for. Do you think audience will stay on your website, if they don’t find anything related to the campaign?Definitely not!!
Once you have selected right keyword for the website, get an optimized landing page with strong call-to-action button and other details. It also increases your return on investment (ROI). SEO consultants in Rajkot perfectly understand this and design SEO plan while keeping all these things in mind. They perform extensive keyword research for the clients and help them find right keywords for their business.
Search volume is not the only factor to consider while selecting keywords, which many online marketers misunderstand. Other important factors include:
• Tendency of search volume: temporary or permanent
• Region from where the searches coming
• Conversion rate of the searches you selected
• Focus of the searches: product or information
• Relevance of the searches to your product
Selection of keywords plays a vital role in website ranking and bid rates in PPC campaigns. Besides keywords, proper title tags, Meta description, image description & alt tags, URL structure and brand recognition are some other factors having direct impact on the success of SEO campaigns and CTR. Not just the SEO companies, but PPC management companies in Jalandhar also take care of these factors in their paid ad campaigns to help clients get maximum benefit.
Testing
Don’t just relax after designing an attractive ad copy. Testing is the push for improvements in the keywords, landing page and ad copy. It enable you optimize the campaign as per client requirements as well as for Google.
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